Managing the Digital Enterprise ® | Open Courseware | Professor Michael Rappa (text only version)

MANAGING THE DIGITAL ENTERPRISE

About the course: Welcome to Managing the Digital Enterprise®, an open educational resource that surveys the opportunities and challenges managers face in an increasingly digital world.

Course notices:

Note to instructors.

Listen to the course podcast at the iTunes Music Store

Discussion Topics:

Introduction

Navigation

Digital Design
Web Analytics
Business Models

Digital Markets

Digital Automata

Auctions and Dynamic Pricing

Channel Conflict

Trust

Security

Privacy

Intellectual Property
Governance
Ethics

Case Studies

Podcasts

Open Courseware Laboratory

Course information:

About

Schedule

Administrivia

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